Top 5 Reference Apps in Italy Q2 2022: Performance Insights

In the second quarter of 2022, the top 5 reference apps in Italy demonstrated varied performance metrics in terms of downloads, revenue, and active users. Here’s a closer look at their trends:

Google Translate saw a steady decline in weekly downloads, starting from approximately 44K at the end of March to around 24.9K by the end of June. The app maintained a significant user base, with weekly active users fluctuating between 4.7M and 4.4M throughout the quarter.

INPS mobile experienced consistent weekly downloads, averaging around 41K. Active users showed a slight increase, rising from 271.7K at the end of March to 275.6K by the end of June.

Prezzi Benzina - GPL e Metano had fluctuating weekly downloads, with a notable peak at 27.2K in mid-June. Weekly revenue remained modest, peaking at $80 in the last week of March and averaging around $40 for the rest of the quarter. Active users saw a slight increase from 101.4K to 69K over the period.

Voice Translator: AI Translate experienced a significant peak in weekly downloads at 9.2K in early May, followed by a decline to around 1.5K by the end of June. The app’s weekly revenue peaked at approximately $1.7K in mid-April and mid-June. Active users also showed a peak at 8K in early May, declining to 1.9K by the end of June.

Reverso translate and learn maintained steady weekly downloads, averaging around 12K. Weekly revenue peaked at $2.4K in the last week of June. Active users fluctuated, peaking at 367.3K at the end of March and settling around 295K by the end of June.

These insights highlight the dynamic nature of the reference app market in Italy. For more detailed data and analysis, visit Sensor Tower.